Founders & Management

01. Which of the following best describes your Team's profile?

Our team has executed several exits and knows the domain.
Our team has scaled and managed hyper-growth companies and is willing to hire top talent to complement missing skills.
Our team has build products, secured early customers, and attracted the best talent.
Our team understands the problem and has designed the first solution.
The founder(s) have the vision and skills to conceptualize a solution.

Remember Great people make great things happen and vice versa. The founders are critical for a venture to become successful. It all starts and ends with the founders.

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The Story

02. Which of the following best describes your Storytelling?

We are the thought leaders and the original innovators in our industry.
We are already one of the top recognized disruptors in our space.
We articulate a compelling story of a big problem we solve for a large market.
We tell a story of measurable value for several early adopters/customers.
We have a story based on a theory that points to a large market gap for our innovation.

Remember If you can't tell a compelling growth story, your venture doesn't exist! This is not just true for pitching to investors, but also to your customers, your potential hires and all stakeholders.

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MegaTrends

03. Which of the following best describes the level of Mega Trends that your venture benefits from?

Our solution is a "must-have" required to comply with law, regulations or to stay relevant in a new digital economy.
Our solution is expected to become a mandatory requirement by law, regulations, or paradigm shifts.
The demand for our solution is driven by several behavioral or industry megatrends already in motion.
We see the beginning of new megatrends that will increase the demand for our solution.
We do not see any new megatrends that we will benefit from.

Remember It's easier to grow a venture fast if you are riding on a big wave of change. Identify the trends that are redefining an industry and be part of accelerating that process. The trend is your friend!

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Problems Solved

04. Which of the following describes best the level of Problem(s) that you solve?

We address a $1bn+ system-level problem with a unique and defendable solution.
We have a proven solution for a $1bn+ addressable market.
We have solved the measurable and painful problem(s) that have been verified by paying customers.
We have experimented with solutions to the important problem(s) together with early customers.
We have identified valuable customer problems that we believe we can solve.

Remember Good entrepreneurs love their product, whereas great entrepreneurs obsess about the problem. How well do you understand the problem you are solving? And is it a "big hairy" one or a series of small ones?

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Solutions Offered

05. Which of the following describes best the level of your Solution(s)?

We are considered to provide the leading solution(s) to the problem(s)
We rarely lose any customers to competition once they start using our solution.
More and more of our customers hear about our solution from references, and inbound inquiries are increasing.
Early customers validate that they would be willing to pay for our solution.
We believe that our envisioned solution will solve our identified problem.

Remember A solution is usually a mix of product and services that appeals to a defined audience with a real need. Understanding what actually defines your solution helps customers understand what part of their problem you are solving.

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Products/Services

06. Which of the following describes best the level of your Product/Service(s)?

Our product/solution is considered to be superior in our industry.
Our product/solution is/has evolved from a best-of-breed solution to a broader suite with increased features.
We are experiencing the beginning of Product-Market-Fit (PMF) and are expanding functions and features requested by customers.
Our product/service is launched as a first MVP/Beta version and gaining customer feedback.
Our product/service is in prototype development (Design/MVP/Beta) with a first road-map.

Remember Your product/service needs to deliver on your promise to deliver a real solution to a defined problem. Ideally, your offering is a delightful experience with as little friction as possible to use.

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Customers

07. Which of the following describes best your Customers/Users relationships?

We consistently win awards for best customer satisfaction and reliability.
We receive a Net Promoter Score (NPS) way above the average for our industry.
We have multiple user testimonials and endorsements that are driving increased inbound interest.
We are gaining strong reference customers that can act as our "ambassadors."
We intend to create a customer satisfaction system to encourage customer feedback.

Remember You live and die by your customers' satisfaction - Do you have a process for building a tribe of happy users of your product/service?

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Business Model

08. Which of the following describes best the level of your Business Model?

We consistently meet or beat our revenue projections for the last 4+ quarters and are fundamentally profitable.
Our Revenue and Gross Margins are increasing while we are reducing our Customer Acquisition Costs (CAC) and have minimal churn.
We are hitting our revenue targets and keeping to our expense budgets with improving Unit Economics.
We have a promising indication that our Pricing, Gross Margins, and other Unit Economics are hitting targets.
We have an idea for a business model, and we're testing it.

Remember How do you bring your product/service to market and how do you become the category leader? Pricing, scalability and network effects are topics to consider when designing your business model.

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Sales

09. Which of the following describes best the level of your Sales processes?

We have a "sales machine" with real-time measurement of every activity from leads to orders closed.
Sales lead-times have been reduced significantly with increased volume of inbound and self-service orders.
We are selling exclusively towards our Ideal Customer Profile (ICP) and exploring further automation of the sales process.
We have a first sales methodology where we measure each stage of leads to close.
We have a plan on how to execute early sales of our product/solution.

Remember Nothing sells itself - You need to define your Ideal Customer Profile (ICP), qualify leads, secure orders and repeat sales as cost efficient as possible.

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Marketing

10. Which of the following describes best the level of your Marketing processes?

We are considered one of the top category leaders in a fast growing €1bn+ international market.
Media and/or industry watchers rate us the top 5 choice in our product category creating "market pull".
We are recognized as an early challenger/visionary by industry watchers in our defined market category.
We have defined our target market and product category with our first lead-generating activities to find more customers.
We understand the importance of defining a substantial target market and have an theory on how to position our new venture.

Remember Knowing your market and product category is critical to how you effectively communicate your offering - and why you will claim category leadership!

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Competition

11. Which of the following describes best your understanding of the Competition?

We have a clear lead against competitors on product/service and cost/benefit, as well as being the most trusted brand.
We are able to compete on perceived customer value and can therefore defend higher margins if we wish.
We have a deeper understanding of how we compete today and what our road-map needs to stay ahead.
We have tested a short-list of main competitors' products/services to best understand why we should win.
We have researched the market to map out a long-list of existing competitors.

Remember Understand your competition intimately so that you know why you will win or lose in any particular situation!

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Financials

12. Which of the following describes best the level of your Financial management?

We are able to crunch and analyze operational and financial data to give us insights to optimize price points and resource allocation in real-time.
We have implemented a cloud based financial management system that integrates with our CRM/sales and operational systems to give us a real-time performance dashboard.
We have developed a detailed Financial Model including Unit Economics to measure our Key Performance Indicators (KPIs) and other key metrics.
We have developed a Profit & Loss and Cash-flow projections for the next 12-24 months including some basic assumptions on sales volumes, price points and expenses.
We have an outline of a financial/funding plan to reach our next milestone of launching our first product/service.

Remember You live and die by your ability to manage revenue, expenses and cash. "If you can't measure it then you can't manage it".

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Organization

13. Which of the following describes best the level of your Organizational management?

We are known for attracting and retaining some of the best talents in our industry.
We aim at becoming a "best-place-to-work" company with a structured hiring process to attract, hire and retain the best possible talent.
We have created a meritocracy-based reward system with a bias for employee engagement, motivation, action, growth, quality, and customer #1 focus.
We have implemented a first organizational structure with quarterly defined Objectives and Key Results (OKRs).
We have an outline of the core values that we build our organization on.

Remember Success is always about the people. Hiring, retaining and motivating makes all the difference in a fast growing company.

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Funding & Cap Table

14. Which of the following describes best the level of your Funding & Exit abilities?

We are a steady growth business with options to attract additional institutional growth funding, debt, or become EBITDA profitable, or seek an exit through IPO or M&A.
We have a history of solid growth with great capital efficiency and have closed or see strong demand from institutional investors.
We have raised enough Seed capital to reach the beginning of Product-Market-Fit (PMF) and predictable revenues.
We are attracting our first business angels who can also actively help us as advisers.
We have incorporated the company and dividend shares based on each co-founders contribution and commitment. We intend/have created an Employee Stock Option Plan (ESOP) to offer equity and keep cash burn down.

Remember Raising the right money at the right time means growth execution with capital efficiency, optimizing your and your fellow shareholders' ownership.

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Tech & IP

15. Which of the following describes best the level of your Technology & Intellectual Property (IP)?

We have state-of-the-art technology with unique and proprietary algorithms/data, and/or designs.
We have built a dependable technology stack with some proprietary algorithms, data, and/or designs.
We have invested in a scalable, secure, and extensible technology stack.
We have built our first MVP/Beta or V 1.0 product/service using rapid, flexible technology tools and platforms for prototyping.
We have the technical skills to build a Minimal Viable Product (MVP) to beta test our thesis of a solution to a big problem.

Remember Building technology that delivers reliable and exciting products creates defendable IP.

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Social Impact

16. Which of the following describes best your contribution towards Social Impact?

We are a leading impact/sustainable company with profits that exceed those of profit-only equivalents.
We consider ourselves as a sustainable/impact venture where we believe that we will be more profitable as a result.
We have made sustainability and impact a core value of our venture.
We have identified some measurable social impacts that will resonate with many of our stakeholders.
We have none or low intentions to have a positive societal impact with our venture right now.

Remember Purpose drives motivation beyond profit. Make a positive impact on the world and build a tribe of fans with a clear idea of your "why".

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